When you want to transform your business, you may need to do so during the COVID-19 pandemic. There are a few things you can do to make your business that much better, and you will discover that this is the perfect time to grow your company. As you look over these tips, you should consider how your business can help with the pandemic, change because of the pandemic, or offer new services that are specific to the pandemic.
Change Your Prices
Daniel Doyle Pleasantville NY strongly urges business owners to change their prices in light of the COVID-19 pandemic. You want to keep your customers, and you should change your prices if at all possible.
You should not lower your prices so much that you cannot make money, but you should offer discounts that are helpful to the public. You can gain loyal customers who will truly understand when you raise your prices in the future.
Improve Your Website
Daniel Doyle Pleasantville NY recommends that business owners or managers update their websites. Your website should have a message about the COVID-19 pandemic on the homepage. That message should be the first thing that your customers see, and it should explain all the steps you have taken to combat the virus. If you need to post more information, that landing page should have a link to all the other information on your site.
Change Your Product Range
If you can change your product range, this is a good time to add products that will help with the COVID-19 pandemic. Masks and gloves are a good thing for people to own, and, it is likely that Americans will never truly stop buying masks or gloves even when the pandemic ends.
You can sell hand sanitizer or wipes that might be useful to your customers, and a promotional business could add promotional printing to its products. You want your customers to get products that they need right now, and they will be stunned to have a place to buy protective items that are out of stock in local stores. Keep these products in your catalog so that people can stock up in the future in case another pandemic occurs.
Improve Your Shipping Protocols
As part of your business transformation, you can upgrade your shipping protocols so that all items are sanitized before they leave your warehouse. You can show your customers that the business takes safety seriously. You can continue to use these protocols in the future to show the public that you understand their concerns about sanitation.
Advertise With COVID-19 Keywords
People all over the world are looking for products that will help them deal with the COVID-19 pandemic. They, however, cannot find your products if you are not using keywords that are associated with the pandemic. You attract many more customers by adding these keywords to your website, product descriptions, reviews, and content. You should show your customers that you are committed to keeping these products in stock, and you will find customers all over the world who are hoping that you can help them.
Adjust Your Current Services
In light of the COVID-19 pandemic, you should adjust some of the services that you offer. A local bank should stay open, but you should only allow customers to come through the drive-thru window. A dry cleaner can accept clothes that are left on a hook outside. Local businesses that deliver food can take payment online and leave food outside when they arrive at a customer’s home.
You can deliver contractor supplies to your clients, but your driver will not get out of the truck. You can even sanitize those products before they leave your facility. You are showing your customers that you will work with them, and they will continue to use your services because you are the safest option.
Use More Digital Contact Options
If your company sends a lot of coupons and postcards in the mail, you should consider using digital communication instead. Your clients might not feel comfortable getting random cards in the mail. They, however, will be happy to get emails from your business. You can move all your promotions online, and you can offer shipping for the first time for local customers. Those who once picked up from your location can sign up for free shipping that will help them get the products they need.
Conclusion
When you want to transform your business to cope with the COVID-19 pandemic, you must use as many of these tips as possible. You need to show the public that you are taking the pandemic seriously, but you must also provide services that the public needs. As you transform your business, you can use these new products or protocols to keep your customers loyal in the future. Customers will not forget the pandemic and the companies they could count on during this difficult time
