Every entrepreneur wants to succeed in their businesses, and one of the major functions that can help them in doing so is effective marketing. While there are numerous ways to present your products or services to customers, direct sales model has been one of the marketing strategies preferred by many. In this model, an entrepreneur sells his products and services directly to the end use consumer through himself or his employees. This means that there is a direct interaction with customers rather than selling to retailers and wholesalers or any other intermediary distributor. Here are some of the reasons why you should use direct sales in your business.
1. Helps In Building Relationships
When you sell your products directly to consumers, you will easily build strong personal relationships, and this is why a successful female entrepreneur, Chrissy Weems, uses it to market Origami Owl products. She says that direct sales model provides an opportunity for her, her daughter and employees to interact with their target customers easily. This way, they get to learn the needs that make their customers happy and how to improve this experience by providing products that suit their taste and preferences. When customers feel that you value their opinion and their needs are met, they become loyal to your brand.
2. Better Price And Cost Control
Using the direct sales model allows you to control the cost of marketing and prices based on the cost incurred in marketing. Since you will be selling your products or services directly to the customers, you will ensure that middlemen such as wholesalers or retailers are not overcharging the end-user consumers. Chrissy Weems says that they use direct sales because they can charge a competitive price to their customers since they will be open for negotiations. The negotiations can lead to more sales with a reduced price or a higher price depending on the buyer and the number of goods they are purchasing.
3. Improved Personal Growth
Direct sales model involve presenting your products directly to individuals or groups, and while it may be hard for some people to speak in front of others, this model will be built your confidence with time. You will not only be able to talk before individuals including high-end professionals, but also a group of people as you continue interacting with them. People who don’t like traveling will also gain the courage to work outside the home and meet new clients even if it means going outside the city or country. Personal growth in such areas can help win people’s trust when you can express yourself with conviction and confidence.
4. Earn More Incomes
Making direct sales helps you reach out to new clients that you couldn’t have if you are using any other marketing strategy. Again, when you are in control of pricing and costs involved, it is possible to make more profitable by applying low-margin strategy whereby one sells more quantities at a reduced price. You can also use high-margin strategy to customers who do not have time to negotiate. Finally, when you build a strong relationship with customers, you will gain their loyalty, and they most probably will refer other people to your business. This will lead to increased sales and hence revenues.
Direct sales model has helped many businesses to grow to greater heights, and this includes Origami Owl who has been using to sell their jewelry.
